S
Appeared Restrained, Power Within
Experience the S-Class Craftsmanship

Millions Users Research Report

Research model:

Xiaomi Redmi, Meizu M Series, Huawei Honor, UMI Super, UMI Plus, UMI Max, UMI Plus E, UMI touch

Research based on:

Russia, United Kingdom, France, Germany, Italy, Spain, Poland, and more European countries

What millions users expect?

What has been reached?

92%

of users expect irrepressible design and craftsmanship

Minimalist Symmetry Design
Refreshing Premium Color
Advanced All CNC Technology

93%

of users expect user-friendly design

Full Metal Unibody
Metal-to-body radio - 98%
Design version iterations - 182 times

97%

of users expect strong power endurance with good design

4000mAh
167g
7.98mm

85%

users expect better quality dual-lens camera

Dual-lens Camera
f2.0 aperture
Faster focusing

80%

users expect high performance specification

Powerful 2.3Ghz CPU
Powerful 900Mhz GPU
4GB RAM 64GB ROM 256GB Expandable

95%

users expect smooth software experience

100% Smoother performance
Dual account system
Safer, Better power consumption,
Open Android Permissions

    Excellent is obvious

  • Minimalist Symmetry

    Design

  • Full Metal

    Unibody

  • UMI OS

    Enhanced Android Experience

  • HD 13MP

    Dual Camera

    Outstanding is restrained

  • 2.3Ghz

    16mm Flagship Octa-core

  • 900MHz

    Powerful Mobile GPU

  • 4G RAM + 64GB

    256GB Storage

  • 4000mAh

    18W Quick Charge